Journey of A House Maker to An Entrepreneur

Jaanki Purti, a 26-year-old resident of Kendulota village of Khuntpani Block of West Singhbhum is an owner of her own Beauty Parlor “Aleesha” in Pandraasaali Bazar. She is the only bread earner of the family who is looking after 4 members including her in-laws, husband and a seven-year-old daughter.

Today’s scenario of her life is totally different from the scenario in early 2010. She was a house maker used to manage the household chores and her husband was involved in the agriculture activities that were sufficient only for their survival. Apart from that She hardly gets 100 rupees for monthly expenditure from her father-in-law. Her life took a new turn when she joined “Nootan Uprum Mahila Samiti” Sakhi Mandal in 2013.

“Before 2013 I was already in a Self Help Group run by JTDS (Jharkhand Tribal Development Society) but I never felt that push to do something on my own because our group saving was not enough to help us to start our own business. When our group comes under the fold of NRLM and Jharkhand State Livelihood Promotion Society I felt a major difference. It taught me how to took the first step like a mother” Says Jaanki.

She took her first step towards her Aleesha Beauty parlor by enrolling her self in a course of beautician and stitching by taking a loan of rupees 6,000 form Sakhi Mandal. During the course, she used to give services to the villagers so that she can return her loan timely and will be eligible to apply for the new loan. After completing her course initially she took a loan of rupees 30,000 for her dream “Aleesha beauty parlor” from the CIF (Community Investment Fund) of Sakhi Mandal. Now she is earning 7,000-8,000 per month from her venture.

Jaanki is a very Strong woman; she is working even in her 7th month of pregnancy because she doesn’t want to lose her customers. To attract more customers she tries to provide more and more facilities to them as along with the beauty parlor she also stitches cloths and sells cosmetic products at her shop. “Earlier we all have to go to Chaibasa for availing these services which cost us very expensive because it also includes the to and fro transportation charges,” says Manmati one of the regular customer of Aleesha Beauty Parlor.

Once a house maker today is an owner of her own venture. Till now she has taken a total amount of 50,000 for her dream and returned the principal amount with interest timely. When she was asked about the future plans she said “I want to expend my shop, want to give it a new look. I also want to go for an expert beautician course so that I can also be able to ready new brides for their big day.”

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